MINI on the Path in NOLA

Quite a different celebration this week in NOLA. The Super Bowl is here which brings an incredible level of energy and excitement.

MINI sponsored the Playboy party in a fun way that only MINI could/would – a “Main Line” parade through the French Quarter, featuring Playboy Playmates and band members in MINI ROADSTERS.

This is up on the top of my list of marketing activations that made magic!

@miniusa @playboy #mininola